How to Manage a Business as a Working from Home Mother

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Written By Nneka Allen, CFRE, COC, PCC
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Nneka Allen, CFRE, COC, PCC

Nneka Allen identifies as a Black woman and Momma, descended from those who traversed the Underground Railroad. Her African ancestors endured the Transatlantic Slave Trade, building North America through free and forced labour. This legacy connects her to the Indigenous Peoples of Turtle Island, specifically the Cherokee and Lumbee tribes.

As a lover of justice, Nneka has inspired philanthropy as a Fundraising Executive in the charitable sector for over 25 years. She is the founder of the Black Canadian Fundraisers' Collective, a community that nurtures the well-being of Canadian Black fundraisers and supports the fundraising capacity of B3 organizations. She is a celebrated author and co-editor of a bi-national book that showcases the personal stories of 15 Black leaders in the charitable sector, titled Collecting Courage: Joy, Pain, Freedom, Love. During the 2022/23 academic year, Nneka took on the role of one of the inaugural Scholars-in-Residence for Equity, Diversity, and Inclusion at the University of British Columbia.

Nneka is a relationship builder, stone-catcher, freedom fighter, storyteller, and leadership coach. At the helm of The Empathy Agency Inc., she passionately guides clients towards finding hope, purpose, and justice in their relationship with themselves, others, and the Earth. Her mission centres on nurturing wholeness and honouring humanity by harnessing the power of empathy.

https://www.theempathyagency.ca/
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